Asda apologises to shoppers as it warns ‘stop using it immediately’ after recall

​The supermarket giant has pulled the product from its stores and is asking anyone who owns it to return it to a store for a full refund. The Office for Product Safety and Standards warned that the Hapello Sensory Roller sold by Asda presents a “high risk of choking”. The batch codes for the affected toys are #34, #35, #36, #37 and #39, and they have a barcode number of 5063089161708. The products were sold in Asda supermarkets across the UK from August 2023 until they were pulled from shelves in September 2025. A warning from The Office for Product Safety and Standards says: “The product presents a high risk of choking due to the potential release of a small piece of plastic lodged in the toy during the manufacturing process. “If a young child accessed this small piece of plastic, they may put it in their mouth and choke. “The affected batch of the product does not meet the requirements of the Toys (Safety) Regulations 2011. “The product has been recalled from end users by Asda.” Recommended Reading: Soap recall due to microbiological risk as shoppers told ‘return it immediately’ ‘Rare Queen Elizabeth II banknote sells for £150,000 at auction I tried a Hot Cross Bun burger and it was a strange but unique experience An Asda spokesman added: “We are extending the product recall in light of new evidence, additional batcheds of Hapello Sensory Roller may pose a risk of choking due to the potential release of a small piece of plastic plastic lodged in the toy in the manufacturing process. If you have purchased the Hapello Sensory Roller – barcode 5063089161708 – batch code ‘#34, #35, #36, #37 or #39’ – please stop using it immediately and bring it back to your nearest store where you will be given a full refund. You do not need your receipt. We are very sorry for any inconvenience caused. If you would like any further information, please contact: Asda Customer Relations – 0800 952 0101.” 

Caitlin King

Caitlin King is the editor of Herefordshire News, covering stories that celebrate life across the county — from local politics to countryside living. A lifelong Midlander with a background in regional journalism, she’s passionate about telling honest, human stories that keep Herefordshire connected.

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