​Six in 10 Gen Z’s say social media has changed the way they speak, according to new research by social publishers LADbible. 62 per cent feel a strong connection to their hometowns, and 63 per cent say their accent is a key part of who they are. 27 per cent of Gen Zs in the West Midlands felt their accent was an important part of their identity. Nearly half (48 per cent) feel pressured to agree with popular political views online and one-third practice self-care daily, with men more likely to do so than women. For Gen Z, being alone isn’t lonely – 70 per cent see solitude as essential to their wellbeing. The LADbible Youth Census 2025, surveyed more than 6,500 Gen Zs and 1,800 Millennials, offering a comprehensive snapshot of Britain’s digital-first generation. While often perceived as the least religious generation, 43 per cent identify as religious, and this rises to 59 per cent when including spirituality. Gen Zs find meaning through individual practices such as prayer (43 per cent), manifestation (28 per cent), and meditation and mindfulness (27 per cent). Despite being globally connected, Gen Z’s sense of belonging is local. 62 per cent feel proud of their hometown, with proximity to friends and family cited as key reasons. Platforms like TikTok (43 per cent) and YouTube (41 per cent) are leading sources of information. For Gen Z, self-care is a lifestyle – three in four practice it weekly, with activities including spending time alone (69 per cent) and exercise (60 per cent). Gen Z are savvy investors (72 per cent) and confident about managing money, with 53 per cent aiming for homeownership. Heather Batten, head of insights at LADbible said: “Gen Z are growing up in a world that’s more connected (and more complex) than any generation before them. “What stands out in this research is their ability to blend tradition with modernity: faith with feeds, ambition with wellbeing, individuality with community. “They’re deeply digital yet locally rooted, and while their values are evolving, the desire for meaning, stability and belonging remains as strong as ever. ”