​Reporter 2 Skip to next photo1/1Show caption1/1 Midlands Air Ambulance Charity has launched its 2025 seasonal merchandise collection – and the festive range is already proving to be a hit among supporters. This year’s collection features new additions, including a star-shaped keyring, tea towel and a shopping bag all featuring a custom designed map of the charity’s operating area showing local landmarks, and a bobble hat. Supporters will also find redesigned versions of the charity’s favourite mugs, notebooks, and children’s socks all emblazoned with an aerial view of the new H145 helicopter. The ever-popular Christmas cards with beautiful designs with heartfelt messages also provide a meaningful way to share the joy of the season. Emma Wood, head of fundraising and engagement at Midlands Air Ambulance Charity, said: “The festive season is a magical time of year and we’re thrilled to offer a range of affordable products to help us raise vital funds for our lifesaving missions. “Every purchase directly supports emergency missions across the Midlands, making a real difference and helping to save lives this Christmas.” To explore the full festive range go the charity’s official website. Charity